Privacy policywhat we store, and why.
What we collect when you visit the site or ask for a quote, where it is stored, how long we keep it, and how to get it deleted. The full wording is below — the summary is there so you don't have to read all of it to get the point.
- Effective from
- 10 January 2025
- Applies to
- primecoatlondon.co.uk
- Data stored in
- United Kingdom (London)
The short version
We never sell your data
Your details are not rented, sold, or traded to third parties for marketing.
No IP address stored
Our own analytics record no IP address and no full browser User-Agent string.
Everything stays in the UK
Analytics and enquiry records live in a Supabase database in the London region.
Deleted on a clock
Enquiries after 24 months, analytics after 13 — or sooner, if you ask us.
This summary is here for readability. The full terms below are the ones that apply.
Who this policy covers
Prime Coat London is committed to protecting your privacy and ensuring the security of your personal information. This privacy policy outlines how we collect, use, and protect your data when you use our website or contact us directly.
Information we collect
We may collect the following information:
- Name, job title, and contact details (including email address, phone number, and address)
- Demographic information such as postcode, preferences, and interests
- Other information relevant to customer surveys and/or offers
How we use your information
We collect your personal information under legitimate interests to provide you with quotes and services. Here's how we use it:
- Internal record keeping
- Improving our products and services
- Sending promotional emails about new products, special offers, or other information we think you may find interesting
- Contacting you for market research purposes
Data protection
We are committed to ensuring your information is secure. We do not sell, rent, or trade your personal information with third parties for marketing purposes. Your data is used only as described in this privacy policy.
First-party analytics
In addition to third-party services such as Google Analytics, we run our own first-party analytics so we can understand which marketing channels bring visitors to our site and how those visits convert into enquiries. This data is collected under our legitimate interest in measuring the performance of our marketing.
We set two first-party cookies on your device for this purpose: _pcl_vid (a randomly generated identifier so we can recognise the same browser across pages) and _pcl_ft (a record of the marketing source that originally brought you to the site, e.g. a Google Ads or Microsoft Ads campaign). Both cookies expire after 12 months. Full details are in our Cookie Policy.
For each page view or interaction we record only: the cookie identifier, the page URL, the referring site, marketing-campaign parameters (UTM and click IDs such as gclid, msclkid, fbclid), an approximate country derived from the network request, and a coarse device classification (mobile / tablet / desktop, browser family, operating system family). We do not store your IP address and we do not store your full browser User-Agent string. We do not link this data to your name, email, phone number, or any enquiry you submit.
Analytics data is stored in our database hosted by Supabase in the United Kingdom (London region). We retain it for up to 13 months and delete older records periodically.
You can opt out by blocking the _pcl_vid and _pcl_ft cookies in your browser settings, or by clearing the cookies for our site.
Lead data
When you submit the contact form or request a price estimate via our online calculator, the details you provide — your name, contact information (phone and/or email), postcode where relevant, project timeline, and any description of the work — are stored in our database alongside the marketing-attribution context for that visit (UTM parameters and click IDs from the referring ad, if any). This lets us follow up on your enquiry and understand which channels bring genuine work.
Lead data is kept in the same Supabase database (London region) as our analytics. Access is restricted to the business owner. We retain lead records for up to 24 months, then delete them. You can request earlier deletion at any time by emailing the address in the contact card below.
We do not sell or share your lead data with any party other than the ad-platform conversion APIs (Google Ads, Meta, Microsoft Ads) needed to attribute the enquiry to its marketing source — and there only as hashed identifiers, not in human-readable form.
Third parties
We may share your information with trusted subcontractors to fulfill services or marketing communications. These parties are required to maintain the confidentiality of your information.
Your rights
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access your personal information and correct any inaccuracies
- Request the erasure of personal information under certain circumstances
- Object to processing of your personal information
- Restrict processing of your personal information
- Data portability
- Withdraw consent where applicable
Changes to this policy
We may update this privacy policy from time to time to reflect changes in legal or regulatory requirements. Please check this page periodically for updates.
This privacy policy is effective from 10/01/2025.
Ask us to delete it.
For any question about our privacy practices, or to exercise any of the rights above, email info@primecoatlondon.co.uk. Requests are handled by the business owner, not a ticket queue.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).